Kupfer-Sudkessel in der Bitburger Marken-Erlebniswelt

Welcome to the Bitburger Experience

For over 200 years we have been brewing beer and our Bitburger is one of the most famous German beers. Get to know our family brewery, its success story and the whole world of beer brewing in our Bitburger Experience. See, hear, smell and taste what makes Bitburger Premium Pils so special during a guided tour. At the historic location of our brewery, you can experience the fascinating world of beer on 1,700 square meters:

Discover the shiny copper vats in the historic brewhouse and visit the old boiler house with the extra-high ceilings, where you can taste our beers in our bit lounge.

Guided tours

From a small country brewery to one of the most important private breweries in Germany: we look forward to welcoming you on a guided tour of our Bitburger Experience. Find out exciting facts about the history of our brewery, learn interesting facts about our brewing ingredients and the production of our beers and experience first-hand our traditional corporate philosophy, in which quality always takes centre stage, in the original brewery building, whose foundation walls date back to the middle of the 19th century.

60 minutes

is the duration of our guided tours. Afterwards we invite you to a drink in our Bit Lounge. Guided tours usually take place every hour on the hour. Come and enjoy the Bitburger Experience.

25-30 people

can be guided together as a group through the Bitburger Experience. Larger groups are staggered. Of course, you are also welcome as an individual, but we ask you to register in advance, especially in the summer months.

2 free drinks

and a pretzel are included in the entrance fee as well as 3 further free drinks at our gastronomy partners in Bitburg.

Curious to find out more? Book your guided tour.

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All information at a glance

Adults: 9,- €

Children (up to 12 years): free admission

Teenagers (12 to 15 years): 4,- €

Pupils, students, trainees, people with disabilities, people doing civilian and military service (from 16 years): 7,- €

We ask for your understanding. Dogs are not allowed during the tour. They are welcome to wait in the Bit Lounge with a person looking.

Please note for bookings for the year 2024: From 1.1.2024 our prices will increase slightly.

Tuesday to Friday:

10 a.m. - 5 p.m.

Guided tours from 10 a.m. to 3 p.m.


10 a.m. - 6 p.m.

Guided tours from 10 a.m. to 4 p.m.

Sundays/public holidays:

11 a.m. - 4.30 p.m.

Guided tours from 11 a.m. to 3 p.m.

Closed on Mondays

Tuesday to Friday:

11 a.m. - 5 p.m.

Guided tours from 11 a.m. to 3 p.m.


11 a.m. - 6 p.m.

Guided tours from 11 a.m. to 4 p.m.

Closed on Sundays and Mondays

New Year's Day, Good Friday, Easter, Pentecost, All Saints' Day, Christmas (24 - 26 Dec) and New Year's Eve.

Also on the following days:

  • February 6 and 8
  • February 20/21
  • February 29
  • September 13, 14 and 15

Our Bitburger Experience is certified barrier-free.

In order to accommodate you in the best possible way, please contact us in advance of your visit by phone +49 6561 14-2497

Book your guided tour

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Bitburger Newsletter

With our newsletter you will always stay up to date and find out in time about the news of our brewery and our beers.